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Portfolio :: Books

Content is the KING!

Information is POWER!

And, reaching to the target audience is an ART!

The world is utilizing talented and experienced writers to create, write and develop unique promotional tools in order to reach to its target audience. Each of the businesses that want to be great achiever in the market place needs to rely on content pioneers, in the present times. An efficient and competent writer research a bulk amount of matters and utilize the resources to provide, develop, create and translate said information into original marketable facts that is presented in a new and innovative way and hence successfully expresses the key message to the target audience.

The outcome of the written material is the creation of a strong and competitive brand identity that sets the company apart from its competitors in the market place. Therefore, the content will always be helpful in creating a strong brand identity and presence in the market place.

The services that a business can expect from a highly qualified writer are:
1. Developing and creating appropriate marketable information
2. Doing research to better understand the needs
3. Writing, proofreading and editing of content
4. Creating copy for brochures and researching design
5. Write marketable facts that incorporate SEO keywords and phrases
6. Developing content maps to include keywords for meta-tags
7. Doing Competitive review and Keyword analysis

The content shall create a brand identity for the company and should be incorporated well in the company\'s communication strategy. The outcome while tasteful and simple should be eye-catching, creatively elegant with a WOW factor and captures the essence of the key message and reflects the company\'s underlying business concept and the services offered.

The world of content generation has been evolving very fast with the advent of techno-creative tools and a new genre of professionally qualified writers. India has particularly emerged as a new destination for all sort of cost-effective such requirements. For all your content related requirements, the most suitable and cost-effective option is http://www.arnavanand.com.
 
 
 

In the era of recyclable plastics, the policy of 'Use & Throw' has become an order of our psyche. We are just like thousands of plastic bags to be used by someone and dumped as soon as his or her motive is fulfilled. The worst - be ready to be recycled afresh, used again and be thrown to a bin. We are going to be a part of this eternal process, again and again. This philosophy of recycling has been extended into each one's life. People have more frequently started to use and throw away their relationships. They quickly axe their relations, try to find out new ones and then throw them away and go on to discover someone new again. The irony is that we are the perpetrators as well as the victims in this game of use and throw.

In a world of insensitive commercialism where so many things have come to be defined in terms of money, career and success, perhaps it is not surprising that you are a victim of someone shrewd who applies the policy of use and throw on you. The most important part of such approach is that such people leave so many reasons for you to be anguish. Nobody can predict when and why you could be dumped by a loved one.

I feel such a prediction is highly unpredictable and terribly shocking sometimes. I am not one of those who think that money cannot make people happy. On the contrary, I believe it can definitely make someone very happy. However, it does not mean that one's life is necessarily governed by money only and you will be used for money alone. Besides, professional success and career growth are other two important factors triggering a use and throw policy in the psyche of someone. And worst, you can be used for emotional and sentimental supports as well. Of course, if someone chooses you to be a sufferer of his or her cunningness, then perhaps you are going to shatter your whole life by failing to perceive the person's intentions.

On the other hand, so many people today are keen to find a true lover. This indicates that there is an axiomatic significance attached to such true relationships and that selfishness is not what always makes the world go round. But a person habituated of applying use and throw policy on each and everyone is often unfortunate and fail to sustain a true love in his or life. Naturally, such a person views such relationships as nothing more than a wanton affair.

Yet, there are many others who view a relationship as a personal and enduring commitment. The human heart is capable of harboring several types of emotions. Money provides a more physical, tangible reason being close to someone, but someone you can trust and be loved by is a totally distinct emotion.

Thus, to dismiss such feelings is nothing but callous and careless. And, the emotional anguish that a victim feels is very real.

Finding someone who appreciates and cherishes you whether you do or don't is not easy, not at all possible. A combination of personality and possibility that make possible such bliss is hard to come by every time in someone's life. The world collapses around such a person and the word "love" becomes another word in the dictionary.

I am not advocating a life of indulgent self-pity but I think that the feelings of a victim of someone's cunningness must be recognized. And for all such victims, there is one pertinent message - "Good to have Emotions but don't Involve Emotionally."
 
 
 

How many of you know that a dossier of your previous works will be very helpful in getting you a new job or a new assignment. Yes, I am talking about your portfolio. A portfolio is a very important tool to prove the credibility of professionals, particularly who are into the creative fields of writing, editing, designing, translations etc.

Your professional accomplishments of the past when showcased to a client in a chronological manner, it helps build your career prospects. And mind it; your portfolio is not your CV. Your CV is what enumerates your educational and professional qualifications and your experiences beside lot many other pointers while your portfolio is your bunch of previous works.

Alright, now you have the idea what exactly a portfolio is. Now what will be bothering you is how one could create it and also maintain it.

Suppose you are a graphic designer. You left your first job after two years, and for past two and half years into this job and now want to switch over to a new job. So, you have total four and half years of work experience.

What all you did in these years? Of course, you have been working and many good designs must be in your credit. Separate some beautiful designs into a folder - this could be anything a logo, an emblem, a brochure or anything. Arrange them and with a small note for each design; such what were the client\'s brief and what the concept behind the design was. That\'s it. Your portfolio is ready.

In this competitive age, your portfolio helps you to stand out from the crowd. It makes your chances fair to win the heart of the client or the interviewer. Through your portfolio, you give an idea of your tangible record of achievements and a much deeper insight into your capabilities. So, its timely updation and maintenance is also very important.

Keep storing all your creative pieces in a leather folio. While going for an interview or to meet a client, think about what type of services are you going to provide them. In which segment(s) the client deals in. In what type of work he or she would show his or her interest. This much groundwork will help you to decide on the content of your folder. The same folder may not work for every client. So, create tailor-made portfolios for each of the clients who may be from different industry segments. Oh, it will require your extra efforts! After all, your purpose is to grab the job or the assignment.

Besides your previous works, the other key things that can form the part of your portfolio are the testimonials. Whenever your client appreciates your work, tell him and her to write down a few lines. This will make your portfolio impressive and even more credible.

So, creating and maintaining a portfolio is not that difficult. But the benefits that you are going to attain will surely make you to remember this piece of writing forever. Am I bragging?
 
 
 

If you want your business start from your neighborhood and reach places to become a global brand, then it\'s time to make public relations as an integral part of your marketing strategy. Everything - you do, say or achieve can be made a part of your public relation campaign. It makes you and your company powerful in the eyes of your target groups. It can be taken as a regular exercise, and it is a cost-effective way to grow your business across the frontiers.

Many people confuse public relation campaigns with advertising. Advertising focuses mainly on a particular product whereas a public relation campaign strives to build the public image of your business. Public relation is a method that ensures you a better and successful relation, helping you to expand the horizon of your business.

If you are willing to do PR for your business, services or any cause, you need not to hire a PR agency. You can do your own PR effectively at a negligible expense. How? Just keep in mind the following points.
The most important thing is to select the media where you will pitch your brand. You need to identify your target audience and accordingly decide on your media. You can focus on TV channels, FM Radio and Newspapers as well. However, internet has emerged as the most effective media.

Then you need to determine the story about your products or services that may interest people. Thereafter, you need to draft a press release. Your press release should ideally be a one-page document split into several paragraphs. It\'s important that your press release should tell your story clearly. It should grab the media attention.

Your press release should have your company logo and impressive content. Then log on to a leading Press Release distribution site. You can post your press release on the site for free and with a flash of light it will reach to scores of members of the site. This is the best, cheapest and fastest way to reach your target audience. Post your Press Release now and reach your target groups effectively and convincingly.

Log on to http://www.forpressrelease.com. This website is the best, cheapest and fastest way to reach your target audience. Reach your target groups effectively and convincingly.
 
 
 

Recently, Zenith Optimedia has released a study that predicts nearly 50 per cent growth in global internet marketing services, in the next three years. Tameka Kee of Econsultancy analyzed the study and predicted that the total spending on internet marketing for 2011 would be $70.5 billion, which is expected to cross $91 billion mark by 2013. This shows that internet advertising, marketing and promotion industry is booming like never before. All global brands have started allocating larger budgetary layout on internet marketing. This is a scenario that predicts e-marketing as a lucrative proposition for any business that wants to mint money in this fascinating world of online business.

So, are you interested to be part of this rapidly increasing phenomenon of e-marketing? Of course, yes. Anybody would be. But the big question is HOW? I have devised an invincible e-marketing plan that will take your business to the pinnacle.

No, you don’t need to be a core programmer or learn tricks to start internet marketing campaign, though fair knowledge of internet marketing or e-marketing is always desired to help your business scale up fast in your domain. Being an e-marketing expert, I suggest below top 10 components of online marketing strategy:
1. Start with an effective web design.
2. Use Search Optimization Techniques to get top ranking in major search engines.
3. Use Email Marketing techniques efficiently.
4. Devise affiliate and reseller programs.
5. Request link exchange from relevant websites.
6. Build a social media profile.
7. Publish articles online.
8. Publish press releases online.
9. Run contests on your website.
10. Build your own Blog and participate in discussions in other blogs.

These techniques will create an actual internet marketing strategy for providing thrust to any business. Despite all this knowledge, still a question will be haunting you – “from where to start?” Well, you will find the answer at http://www.arnavanand.com, your gateway to the world of Internet Marketing.
 
 
 

Many first time entrepreneurs think that they will have to spend too much money if they go to launch their new business. This is the reason why many of the promising ideas keep lurking into dust. Besides paying for office rent, incorporation fees and hiring employees, what are taxing more for these budding entrepreneurs are the high costs involved in business promotions and branding. They spend few dollars and get their own inexpensive website running on the web. But is this sufficient to get them the business they are aiming at? Most of them will express a great deal of negativity when you ask this question to them.

Well, then what they need to do. How can they see the fruition of their innovative ideas? And above all you can’t expect them to spare a good amount of cash every month. So, what’s the catch? The key is to hire services of an efficient Content Developer. A Content Developer can prove extremely helpful to help out the struggling entrepreneurs to make sales and start meeting their expenses. Eventually the fledgling business starts making cash by supporting the business owner emotionally and financially – thanks to the Content Developer.

Luckily, it is possible to start up a business without spending your fortune. The Content Developer will allow you to develop the new business idea with zero risk. You need to spend your little time in explaining the concept, business objectives, your background, products and services features and the content developer with start working to develop your branding and marketing collaterals. These collaterals will guarantee you 100% results allowing you to break that first sale barrier.

As a business start-up, you need the following things to draw the attention of your potential customers:
• Website – An attractive website detailing your products and services. A Content Developer will stuff your web pages with quality contents with appropriate targeted keyword density so that you get a large number of business prospects on your website on the regular basis. You can also take help of San Diego SEO to take the advantages of search engine optimization.
• Brochure/Catalogue: Your brochure is the key to establishing your Unique Selling Proposition among your target audiences. The Content Developer writes effective copies that are successful in making your products and services offerings popular among the customers.
• Blogs/Forums: You need to be regularly in touch with your customers. By hosting a business blog, you can remain closer to your customers. You can hire a Content Developer to post regularly as well as answer to the queries of your customers.
• Newsletters: Once you launch your business, you need to spread it among your target audience. By developing newsletters on regular intervals and mailing to your prospects, you can ensure your familiarity among the customers. The Content Developer can write interesting and engaging high-quality contents for your business promotion.
• Social Networking Profile: It’s a hot trend among the net users today to be a part of one or another social networking site. Thus, you can take help of a content developer to host your profile on these networking sites and start interacting with others on the site. By establishing an interaction channel, the traffic can be diverted to your website.
• Article Submissions: Your Content Developer can write a number of articles on a variety of topics relevant to your business. These articles can then be posted to a number of Article Directories from where you can be sure of getting a number of backlinks to your website. The experts of San Diego SEO also provide effective article submission services as a part of their SEO offerings.

These are the very basic needs of any new business launch which can be easily accomplished by hiring an efficient Content Developer and moreover, you won’t have to spend your fortune on these simple promotion techniques.

 
 
 
 

 
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